Friday, April 9, 2010

New forms of media publishing

Most people get their latest news or information from a television, websites, radio and so forth. The new ecosystem where we all grow up in a new media environment and it is definitely in a process of changing. The internet media environment is more interactive than a print media where convenience, fast searching of news, beautiful attractive background, hyperlinks and more. Blogging for instance, new blogs are created every 2 seconds and they are mainly trust source of information as they are expert in their fields. From my opinion, the trend is changing to a more flexible with more interaction in a quicker way than before. Also, it is always updated frequently with latest news on the internet media which is faster than print media. Therefore, anyone can use a search button to find the specific topic they want based on the keywords typed.


(Source: http://www.jayceooi.com/2007/09/27/wwf-malaysia-has-a-new-website-layout/)

Compare with print media, it is very lenghty and inconvenient.


(Source : http://sites.google.com/site/accsdbze/whats-new)

For example, with the latest technology gadgets such as laptops or even smart phones and an internet access, anyone could post up the latest news or information they know within few seconds. Unlike print medias, it takes much longer time for the news to reach the audience.

In Italy, Nichi Vendola, the left-leaning governor of Puglia was re-elected via the use of internet media such as Facebook, Tweeter and YouTube (Naughton 2006). Imagine the power of internet media in political campaigns and how people gain access to more information than the print media.

However, internet media does have less information and it is more to straight to the point where else print media is crowded with words and also looks less attractive. Thus, document designers ought to look at these flaws to create a better piece and effective design.

References;

Naughton, J 2006,‘Blogging and the emerging media ecosystem’,viewed 7th April 2010,.

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